Business ObjectivesWe shall constantly work to reconstruct market boundaries and focus on quality products. This philosophy will guide us to reach beyond existing demands and get the right strategic sequence and to provide customers experience beyond customer delight. We are passionate to sell lubricants because we love to see how better results it will deliver to machinery operation and eventually saves customer money by low maintenance, longer component life, and also control on energy cost. We feel it’s necessary to educate customers the hidden cost benefits from our lubricant brands and value added services.
USP Associates, is a group company of PASHABHAI B PATEL GROUP.
Mr Pashabhai B Patel, the founder of Pashabhai B Patel group of companies served as an agent in Burma-Shell (Currently Bharat Petroleum Corporation Limited) since 1926. His legacy was further continued with pride & grace by Mr Praful P Patel (Trustee of Gandhi Ashram, Ahmedabad) & Mr Kiran P Patel (President of All India Petrol pump dealers association, previously also served as President of Gujarat state petrol pump dealers association) The achievements of the group excels due to strong goodwill in the market & customer centric approach throughout the journey.